Cohort Strategy
Strategic cohort definitions mapped against live Braze REST API data. What we want vs. what we can build today.
Revenue Engines
Subscription Retention
Flat fee (~49 SEK / ~3.50 EUR). Every churned customer = 100% revenue loss.
Flat fee (~49 SEK / ~3.50 EUR). Every churned customer = 100% revenue loss.
Tibber Store Attach
Hardware (Pulse, chargers, solar) deepens lock-in and increases LTV.
Hardware (Pulse, chargers, solar) deepens lock-in and increases LTV.
VPP / Flexibility
Battery + EV smart charging = grid balancing revenue from controllable loads.
Battery + EV smart charging = grid balancing revenue from controllable loads.
Total Cohorts
19
Fully Feasible
9
Partial
7
Not Feasible
3
Implementation Roadmap
1 Quick Wins Week 1-2
Build Braze segments for 9 fully feasible cohorts using existing custom attributes.
Zero DevicesSingle DeviceMulti-deviceSolar ProsumerApp-only PassiveReferral GeneratorsMarket x LifecycleStore PurchasersContract Anniversary
2 Attribute Enrichment Week 3-4
Add computed attributes via /users/track to unlock 7 partially feasible cohorts.
Pulse IdleSmart Action 30dEngagement TiersSwitcher OriginHigh ConsumptionVPP-eligibleWinback Churned
3 External Data Week 5-8
Connect warehouse and external systems (Intercom, energy metering, spot prices).
Price-reactive ShiftersPrice Spike SurvivorsSupport Churn Risk
Live Braze Data Inventory
fra-02.braze.eu
Custom Attributes
50
Custom Events
100+
Segments
100
Store Products
250
Catalog Items
833
Canvases
452
Campaigns
1,150
MAU
518K